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Tao Beach features the best DJs in Las Vegas under the sun for a dayclub experience that’s second to none. This is the ultimate vacation relaxation. And remember, fortune favors the bold.
It celebrates the cultural-artistic ties to Venice, but married to the energy of Sin City. The campaign is by Austin-based creative agency Preacher, directed by Italian filmmaker Marco Prestini and captured in stills by photographer Justin Bettman. "Viva Las Venice" goes beyond marketing, serving as an open invitation to experience The Venetian Resort like never before.
And it’s all yours for the taking. It’s not just the best of both worlds; it’s a world of its own. The transformation includes suites, upgrades to gaming and entertainment and innovative chef-led dining concepts. "Viva Las Venice" runs across connected TV, including Hulu and Prime Video, digital, out of home and print. And that includes The Venetian Resort Las Vegas, which debuts a new brand identity as part of its "Viva Las Venice" campaign.
By investing in training and empowerment, The Venetian Resort ensured that its core values, centered on delivering "unexpected joy," were authentically brought to life and ties in with the launch of the campaign. Instead of beginning with an advertising-based concept, the resort focused first on its Team Members, the heart of the guest experience. "By using practical effects wherever possible and weaving in playful optical illusions, ‘Viva Las Venice’ turns everyday moments into something extraordinary." For music lovers, there's no bigger destination in the country than the Sphere at The Venetian Resort.
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The work blends real-world elements with subtle visual effects, ensuring an organic yet surreal aesthetic. "This campaign is an open invitation to rediscover The Venetian Resort in a whole new way," said Patrick Nichols, President & CEO of The Venetian Resort. As part of The Venetian Resort’s commitment to reaching the next generation of travelers and fostering relationships with existing guests, "Viva Las Venice" will run heavily across Connected TV including Hulu and Prime Video, digital, out of home, and print advertising.
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